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Viviane Seyranian

Viviane Seyranian

Dr. Viviane Seyranian's research primarily falls within the domain of persuasion and social influence. Her research examines the role of specific communication tactics and source types (e.g., majorities, minorities, leaders, ingroup-outgroups) on attitudes, emotions, knowledge, cognitive processing, and behaviors. Along with her colleagues, she is testing a theory called social identity framing (Seyranian, 2010; Seyranian, 2012a, b; Seyranian & Bligh, 2008), which outlines a series of communication tactics related to social identity that may help to encourage attitudinal and behavioral change. This theory is being tested in a variety of settings including during leader communication of crises, in environmental disaster narratives, and in promoting sustainable consumption. Her research utilizes diverse methodologies ranging from lab and field experiments to qualitative methods such as manual and computerized content analysis.

Primary Interests:

  • Attitudes and Beliefs
  • Communication, Language
  • Emotion, Mood, Affect
  • Helping, Prosocial Behavior
  • Intergroup Relations
  • Organizational Behavior
  • Persuasion, Social Influence
  • Political Psychology
  • Prejudice and Stereotyping
  • Self and Identity

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Journal Articles:

  • Lombardi, D., Seyranian, V., & Sinatra, G. (in press). Source effects and plausibility judgments when reading about climate change. Discourse Processes.
  • Crano, W. D., & Seyranian, V. (2009). How minorities prevail: The context/comparison-leniency contract model, Journal of Social Issues, 65, 335-363.
  • Seyranian, V., & Bligh, M. C. (2008). Presidential charismatic leadership: Exploring the rhetoric of social change. The Leadership Quarterly, 19, 54-76.
  • Seyranian, V., Atuel, H., & Crano, W. D. (2008). Dimensions of majority and minority groups. Group Processes and Intergroup Relations, 11, 21-37.
  • Atuel, H., Seyranian, V., & Crano, W. D. (2007). Media representations of majority and minority groups. European Journal of Social Psychology, 37, 561-572.
  • Crano, W. D., & Seyranian, V. (2007). Majority and minority influence. Social and Personality Psychology Compass, 1, 572-589.

Other Publications:

  • Seyranian, V. (2012). Constructing extremism: Uncertainty provocation and reduction by extremist leaders. In M.A. Hogg & D. Blaylock (Eds.), The Psychology of Uncertainty and Extremism (pp. 228-245). Malden, MA: Wiley-Blackwell.
  • Sinatra, G., & Seyranian, V. (in press). Warm change about hot topics: The role of motivation and emotion in attitude and conceptual change. APA Handbook for Educational Psychology.
  • Seyranian, V. (in press). Social Identity Framing: A strategy of social influence for social change. In R.E. Riggio & S. J. Tan (Eds.), Leader interpersonal and influence skills: The soft skills of leadership. New York, NY: Taylor and Francis.
  • Seyranian, V. (2010). Transactional leadership theories. In J. Levine & M.A. Hogg (Eds.), Encyclopedia of Group Processes and Intergroup Relations. Thousand Oaks, CA: Sage.
  • Seyranian, V. (2010). Interactionist theories of leadership. In J. Levine & M.A. Hogg (Eds.), Encyclopedia of Group Processes and Intergroup Relations. Thousand Oaks, CA: Sage.
  • Seyranian, V. (2010). Contingency theories of leadership. In J. Levine & M.A. Hogg (Eds.), Encyclopedia of Group Processes and Intergroup Relations. Thousand Oaks, CA: Sage.

Courses Taught:

  • Conservation Psychology
  • Consumer Psychology (graduate)
  • Industrial/Organizational Psychology
  • Intergroup Relations
  • Introduction to Statistics in Psychology
  • Organizational Behavior (graduate)
  • Personality Psychology
  • Research Methods
  • Social Psychology

Viviane Seyranian
University of Southern California
3470 Trousdale Parkway
Waite Phillips Hall
Los Angeles, CA 90089-0031
United States

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